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What to Post When You’re Starting Your Content Creation Journey

Dipanshu Rawal
3 min readMar 17, 2023

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Plus, what to avoid ;)

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I started my content creation journey in 2015.

I was a college kid, and I had no pressure whatsoever to create anything.

I wasn’t trying to sell anything or create a business.

I wanted to simply communicate my thoughts and share some experiments I had been doing with myself.

If I got 10 likes, great! If I got 3, that’s alright too.

You see? No pressure to create a result.

I created content because I wanted to share. Simple.

Over the years when I started selling stuff, like my coaching programs, I saw the joy running out of my content parts. It started feeling like a job. Yuck.

I see this as a metaphor for how most coaching businesses work as well.

You get started by actually doing what you really love — coaching. And then you try making it a business and it gets to a point where it loses its charm — ’cause you’re always looking for new clients to coach.

This serves as a reminder to keep centering back to love, i.e why we started doing all this in the first place.

Creating content because you care…

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Dipanshu Rawal
Dipanshu Rawal

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