Using Newsletter V/S Email Marketing for Your Coaching Business

Simplifying marketing for life coaches

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Email marketing is one of the most misunderstood topics by life coaches.

Also, email marketing is not equal to sending newsletters.

Email marketing is “marketing” and sending newsletters is “content distribution”.

The end goals are quite different too.

The end goal of email marketing is to sell.

The end goal of sending a newsletter is to stay in touch or keep your subscriber informed/updated.

If you’re doing email marketing, you can do drip campaigns using automation, to eventually sell something, or upsell or cross-sell something else.

Sending a newsletter is all about sending a broadcast email to your list. That’s it.

3 Reasons to send newsletters as a coach

• The biggest reason — your subscribers won’t miss out on your content due to social media algorithms if they’re subscribed to your newsletter.
• It’s super simple and easy. You’d need 10min a week to do this, in addition to whatever else you’re doing in your marketing.
• The newsletters will help you create a…