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The Sales Call Is Your Opportunity to Coach, Not Manipulate
Creating an ethical and gentle sales process
The popular sales tip is to persuade the prospect to buy your coaching.
I know this because I’ve been there too — trying to push/pull and persuade.
That’s soft manipulation. Really.
What if we reframe “handling objections to make a sale” to “coaching your prospect for clarity and assertiveness”?
Less persuasion, more curiosity
When our ultimate goal is to make a sale, we try to persuade and manipulate our prospects into buying our coaching.
To create a gentle and authentic sales process, our ultimate goal needs to be to see if what we offer aligns with the prospect’s needs and to communicate it clearly.
With more persuasion, we may sign up unwilling and uncommitted clients too.
With more curiosity about the prospect’s current state and their dreams, we will be able to sign more aligned clients.
More alignment will create a win-win situation for you and your prospect.
