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Picking your niche as a coach

Don’t make the same mistake as many new coaches do

Dipanshu Rawal
1 min readJan 31, 2022
Photo by Stephen Leonardi on Unsplash

I’ve tried and failed multiple times deciding my niche as a coach.

The biggest mistake lots of new coaches make is getting stuck deciding their niche.

I offer an easy way out.

Call yourself “Life Coach”, a generalist and vague title, and focus on 2–3 key areas.

What could be your key areas?

Here’s a list for you to get inspiration from -
- Relationships
- Self-love
- Confidence
- Emotional Intelligence
- Life Purpose
- Career clarity
- Spirituality

Pick any 2–3 of these key areas.
You can change them after 10 days if they don’t resonate with you. That’s totally fine.

Your message will become something like — “I’m a life coach, and I help people in ABC, XYZ, EFJ things”.

Is it perfect?
NO.

Will it help you move forward and serve more people?
YES.

Create more love+freedom in your coaching business. Join our community of amazing coaches here :)

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Dipanshu Rawal
Dipanshu Rawal

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