How & When to Ask for Testimonials From Your Clients

Creating credibility through social proof

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How many times have you watched a movie because it was recommended by a friend?

We trust recommendations made by others.

It makes us feel safe, like the thought — “someone else has already tried it, so I can try it too.”

This is why I recommend telling client stories as one of the integral parts of your content strategy.

A lot of coaches would want to ask a few questions on this subject —

• How do I ask for a testimonial from my client?
• How can I make it easier for the client to give me the testimonial?
• When would be the best time to ask for a testimonial?

Let’s address these questions, one by one.

Be courageous in asking

A lot of coaches (read: people) have issues in ‘asking’. They may have a fear of judgment or rejection or whatever.

You must have seen those people around you. You may be that person too — the one who always hesitates to ask.

Please get out of that zone for a moment and send your client a message, “Hey, would you please write me a testimonial?”