Everything You Need to Know About Pricing Your Coaching Services

No room for any confusion about pricing

Image from author’s journal

This is a journal entry from when I started my coaching business. (Prices are in INR)

I literally had only 2 packages on the money.

Over time I had only 1 standard package — 2 months, 6 sessions, INR 35k / USD 500.

And if required, I’d customize it according to what the client would need.

There are hundreds of ways in which different coaches price their services.

What’s the best one?

Well… it’s your coaching business.

Whatever works for you best, is the best one for you.

Here are 7 important points to consider while setting the prices of your services:

1/ Enoughness

There’s no shortage of marketing gurus asking coaches to keep increasing their prices. Just like any other business. Growth growth growth, and then some more growth. What’s enough for you? Set your prices on that note.

2/ Simplicity

There’s also no need to use the charm pricing… the ones you see in ads, like $99 or $997… simply use $100 or $1000.