Member-only story
Creating Content As A Service v/s For Marketing
Revisiting the reason why coaches need to create more content
I’ve been creating content since 2015.
Over these years, I’ve used multiple platforms and talked about so many different things, ranging from philosophy to psychology to my own life.
I’ve spent most of my time creating content because I wanted to share.
I keep learning new stuff very regularly and I love sharing that with others. Content creation helped me pursue that love.
Yes, as I started my coaching business 4 years ago, I did try different marketing and content strategies.
And that took out all the juice from my content habits. That reflected in my audience growth and engagement too. It dropped. Drastically.
As I reflect, I can see what has helped me the most in connecting with my audience — honest conversations about my life and journey.
That’s actually one of the best content strategies too — especially for coaches.
“Try something new. Reflect. Share it with others.”
That’s it. That’s the content strategy.
